This week we bring to your actual-instance problems from Brazilian independent journalism business designs. Within the The new Options Laboratory, we come a discussion regarding additional, innovative a method to build independent mass media green. I brought to brand new table amazing examples in Brazil such as Brio, JOTA, Mamilos Podcast and you may Meio. These amazing, cross-border, collaborative systems have demostrated tips surf this new turbulent waves out of entrepreneurship.
“We revealed that individuals weren’t by yourself, there was a lot of people one to desired an effective podcast in that way,” ilos podcast, told you when she been their speech. All of the Friday, Juliana and you may Cris Bartis release a unique episode of certainly one of more-listened-so you’re able to podcasts from inside the Brazil.
New podcasts looks for different bases, different tactics as well as other feedback that have sympathy, respect, a great humor and you can endurance, deepening the way we consider the situation. Currently, brand new duo have normally fifty,100 listeners a week. Particular software reach highs from 63,000 feedback.
Exactly how possess it produced Mamilos renewable as the 2014? They realized which they just weren’t by yourself, many people were interested in a great podcast this way.
Its income appeared earliest regarding advertisements. Juliana’s question was to make a better tool, and you will arrived at more folks. She familiar with work 10-hr months, actually through the getaways, to create advertising. Leading it double existence reached getting brain surgery. After all, she didn’t expect you’ll alive regarding publicity alone. Thus some time ago, the fresh new Mamilos group reach consider money in a special means.
“Due to the fact journalists, we have been passionate about doing things that people like. Continue lendo “We are not good at providing something which people love and you can therefore it is into the money”