Julissa and will Marcencia
Julissa and will Marcencia, people who own Drink Down Mass media, was winners away from Northern Bay Providers Journal’s 2018 Latino Providers Leadership Honours.
Professional history: Julissa already been her media occupation during this lady undergrad from the Viacom Media Networks’ Sounds & Amusement Class (MTV, VH1, Funny Main). Just after graduating, she was leased on Nickelodeon Classification (Nickelodeon, 
After recognitions and you can offers contained in this Viacom, she kept in order to Barcelona, The country of spain to pursue the girl MBA in which she struggled to obtain PRISA Broadcast, the world’s premier Foreign-language-words Radio Classification. Upon graduation and you will swinging back once again to Southern Ca, she are given a marketing reputation in the Univision Telecommunications.
Often first started his post-college career during the Sales about financial world when you are rapidly recognizing he decided not to get it done for long. The guy made the position change to Mass media, acknowledging a contract which have Univision Communications’ ads sales force. Thanks to specific campaigns, he moved off to the business’s newest cash-promoting office, Articles Shipping.
It resigned its corporate jobs in the Univision in order to elope overseas, combined their past labels while they become their particular legacy, and you can began their entrepreneurial trip inside the media. They today own and you can services Napa Valley’s Radio stations, KVYN-FM and you will KVON-Am making use of their electronic and you may social possessions.
Education: Julissa: Joined Global Company Colleges; Barcelona, Spain: positives in business government (Around the globe Transformation and you will an university; Tangerine, CA: bachelor’s running a business administration (marketing)
Inform us your own tale hence of one’s business: KVON 1440-In the morning and you may KVYN 99.3-FM is actually steered from the cardiovascular system of Napa Valley since the the fresh Napa Valley’s one or two the radio. KVON “The newest Voice of Napa” started in 1948 and you can KVYN “The fresh Vine” inside the 1975. This new programs perform and you will curate a mixture of articles focused on information, speak, football, and you may audio.
They are available from airwaves, electronically, and also in town to serve this new varied communities on North Bay and people who weight away from afar. KVON is obtainable on the web within KVON and you can KVYN is at 993thevine.
As soon as we acquired the radio station, i got a hope to live on doing our objective from informing and you may empowering the new Napa Area and you may past at all times. We’re most happy with the efforts and you may union all of our employees displayed folk for the 2017 Napa Advanced fires, functioning tirelessly and hours and hours getting sixteen upright days.
Technology is constantly-altering which has an effect on ways some body access songs and you may recommendations audibly. Posts use of is quite fragmented, so we must make sure we are at the forefront of every person’s brain.
A couple of most significant barriers you will find encountered: anxiety about the unknown and you will ageism you to is available within society which have entrepreneurship. Most people are astonished and you may perplexed when they look for united states reveal around meetings otherwise incidents as “owners/operators” due to all of our many years. To get over the barriers, i deal with the world 24 hours at a time with the long-label eyes set up and you can break as numerous barriers once we possibly can.
For the major mass media companies combining and gonna “network” platforms, the fresh thirst for local stuff by the customers happens to be stronger and stronger. All of our paradigm ‘s the opposite – the audience is providing more about regional information to your neighborhood. Are regional and taking all of our audience higher-quality content is actually are the fresh new disruptor.
Julissa – Joanelle Miro is a manager We worked lower than along with her strategy so you’re able to team is refreshing once the a female throughout the men-reigned over auto business.
Napa Latino business leadership from the Drink Down News habit cracking because the of numerous barriers as they possibly can
Inform us regarding your community involvement: Julissa is on the panel out of animal passions suggest and you may educator, Napa Civilized, along with helping with the Profit panel to own mental health service provider, Mentis, as well as the Napa Chamber. She’s and a pleased person in brand new Kiwanis Pub out-of Napa.
Have a tendency to is actually a recent classman of one’s leadership program, Frontrunners Napa Area, and you will a person in the fresh new Sunrise Rotary Bar.
Current discovering: Quarterly, we strive to read among the exact same instructions so we can also be talk about and you can understand everything we possess read. A couple of times it generally does not actually appear to be our company is training the newest same guide, which gives in order to higher talks. One of many mountain stack out of books into the all of our “Must Become” checklist, our company is reading Zappos maker, Tony Hseih’s “Getting Glee.”
Very need certainly to fulfill: Anthony Bourdain – there are so many unanswered questions and you will locations you will find yet , traveling also, and Bourdain had an interesting contact lens we take a trip vicariously because of his reveals.